Branding

Business Naming

There is nothing more important to a business brand than having a name people understand, can pronounce and use often. The most effective business & product names are those that are original, but simple. Branding a name is harder than you think. It's tricky to be both creative and basic. We have a diverse marketing team whose creativity and dedication has been proven effective time and time again. Let us help you brainstorm through this complicated process and find a business name that suits your organization and is something your clients will love to talk about.

Product Naming

Much in the same way as branding a business, product naming is an important aspect to your company’s financial success. No customer is going to buy a product from anyone if it has a product name that they find offensive, confusing or unoriginal. Branding a product name needs to be creative (offering something different to the world), but also simple enough to remember. Our marketing team is always up to the challenge of finding the perfect name for your new product(s). With a backbone in industry research, we will make sure your new product name is more than just catchy, but serves to sell your product as well!

Company Slogan

What will your business say to its customers? Choosing a company slogan is an incredibly important aspect to the branding of your company. It’s what your customers will repeat to their friends and their family… most importantly, it’s the device that will stay caught in their minds and help them inevitably choose your product/service over someone else’s. Here at Clever AA, we know about branding slogans. We know what works and what just doesn’t and we do the research to back up our ideas.

Advertising Tagline

While a slogan is usually specific to a particular campaign, an advertising tagline is a more general description of your company and the values you stand for. Do you always offer quick service and quality guarantees? Are you youthful and constantly changing to suit the times? These are aspects that would be important to put into a tagline. Although slogans tend to stand out more in the here and now, taglines stand the test of time and are always an important aspect to your company’s identity. Clever AA has a solid knowledge of the advertising industry. We know what kind of advertising taglines are effective and why. Let us guide you through the process and bring new and fresh ideas to your business’ image.

Logo Design / Redraw Logo / Logo Conversion

If your company has been around for a while maybe it is about time for an image update? As society changes over time, it is important to change with it in order to grow your business and keep obtaining new customers. Consistency is great, but constantly unchanging is not always successful. We can use the logo design you already have and update it to suit today’s changing society. As always, your opinions matter and you will be a part of the design process. Keep your company’s image and ideals, but freshen up your look. You’ll find it will help you bring in new customers and entice your current customers to see your business is progressing and growing.

Corporate Identity Design

Your company’s corporate identity is no greater than the sum of its parts. Letterheads, envelopes, business cards, presentation folders - they all say so much about your company. Corporate identity can also be interpreted as the brand image. Your company image has a personality and we intend to showcase it in the best possible light. Every advertisement or piece of collateral should be thought of as a contribution to the overall identity of your company and its brand. By consistently projecting the same image year after year, your company will gain strength and add integrity to the brand. This is difficult to achieve but Clever advertising agency has the means and know-how to get it done.